At La Vie™ we are celebrating Valentine’s Day with a declaration of love to… meat. Yes, you read that right. In our latest campaign we are affirming our love for […]
After six incredibly exciting months, we are proud to unveil our first INTERNATIONAL advertising campaign (more than 600 million impressions targeted, a figure that we’d love to win at the […]
🇬🇧OUR FIRST (REAL) CAMPAIGN IN THE UK 🎉 After 3 years of R&D, 5000 recipes, long weeks of advertising a product that wasn’t even available yet… We’re there. To celebrate, […]
“LIFE’S TOO SHORT FOR LOBBIES AND PIG-BASED BACON” Episode 4: Pig-free ethics for the win Yes, yes, we did receive some lovely messages from our favourite critics: The pork lobby […]
“LIFE’S TOO SHORT FOR LOBBIES AND PIG-BASED BACON” Episode 3: In the end, common sense won. You remember episode 1, right? When we told you about the pure absurdity of […]
Episode 2: Whoever smelt it dealt it… The pork lobby was coming after us for “unfair competition” as our plant-based lardons perfectly reproduced “authentic” pork lardons. Yep, you read that […]
Episode 1: The Law of Absurdity. Yep. Make it in China. Or Holland, Spain or even in Monaco… Wherever you like, go crazy, but just don’t make it in France…🇫🇷 […]
La Vie™️ vegan bacon is the star of the new Veggie Steakhouse from Burger King If you follow us on Insta, you’ve definitely already heard the news: Our vegan […]
No need for rose-tinted glasses, you’re about to see La Vie en rose. “C’est La Vie!” no, you won’t be referring to a 90s pop hit or the only phrase […]
