Yes, yes, we did receive some lovely messages from our favourite critics: The pork lobby (of course, with lots of formal notices, confirmations of receipt, fraud accusations – they really know how to make pig-lovers feel special). They pretty much butchered our advertising campaign before the Public Ethics Committee (very lovely people who make sure that brands don’t just talk a load of rubbish).
So, what if, behind the pork and intensive farming lobbies, there are just some misunderstood big bad wolves? Look at it like this:
A pink poster that says “All goodness, no pig”? “Extremely violent”. “Deeply shocking”. 😵💫
You know what we said? We said it wasn’t true.
And do you know what? We won. 🥳