World Premiere : The French start-up La VieTM produces plant- based meat so indistinguishable from pork that the French pork lobby is attacking them for “unfair competition”.

But this stellar success has not gone unnoticed and comes with a price. The start-up has been subjected to relentless pressure from the French Pork lobby which accuses La VieTM of, wait for it…of doing too good a job in being just like bacon!