{"id":8842,"date":"2022-08-04T14:45:05","date_gmt":"2022-08-04T12:45:05","guid":{"rendered":"https:\/\/staging.laviefoods.com\/?post_type=communiques-presse&#038;p=8842"},"modified":"2022-08-04T14:46:03","modified_gmt":"2022-08-04T12:46:03","slug":"world-premiere-the-french-start-up-la-vietm-produces-plant-based-meat-so-indistinguishable-from-pork-that-the-french-pork-lobby-is-attacking-them-for-unfair-competition","status":"publish","type":"communiques-presse","link":"https:\/\/www.laviefoods.com\/en\/newsroom\/press-release\/world-premiere-the-french-start-up-la-vietm-produces-plant-based-meat-so-indistinguishable-from-pork-that-the-french-pork-lobby-is-attacking-them-for-unfair-competition\/","title":{"rendered":"World Premiere : The French start-up La VieTM produces plant- based meat so indistinguishable from pork that the French pork lobby is attacking them for \u201cunfair competition\u201d."},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>But this stellar success has not gone unnoticed and comes with a price. The start-up has been subjected to relentless pressure from the French Pork lobby which accuses La VieTM of, wait for it&#8230;of doing too good a job in being just like bacon!<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>But this stellar success has not gone unnoticed and comes with a price. The start-up has been subjected to relentless pressure from the French Pork lobby which accuses La VieTM [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8814,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","tags":[],"class_list":["post-8842","communiques-presse","type-communiques-presse","status-publish","has-post-thumbnail","hentry","communiques_presse_cat-2022-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World Premiere : The French start-up La VieTM produces plant- based meat so indistinguishable from pork that the French pork lobby is attacking them for \u201cunfair competition\u201d. - La Vie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laviefoods.com\/en\/newsroom\/press-release\/world-premiere-the-french-start-up-la-vietm-produces-plant-based-meat-so-indistinguishable-from-pork-that-the-french-pork-lobby-is-attacking-them-for-unfair-competition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Premiere : The French start-up La VieTM produces plant- based meat so indistinguishable from pork that the French pork lobby is attacking them for \u201cunfair competition\u201d. - La Vie\" \/>\n<meta property=\"og:description\" content=\"But this stellar success has not gone unnoticed and comes with a price. 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