{"id":9255,"date":"2022-03-14T06:00:43","date_gmt":"2022-03-14T04:00:43","guid":{"rendered":"https:\/\/staging.laviefoods.com\/actualites\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/"},"modified":"2022-08-31T09:58:35","modified_gmt":"2022-08-31T07:58:35","slug":"la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france","status":"publish","type":"actualites","link":"https:\/\/www.laviefoods.com\/en\/news\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/","title":{"rendered":"La Vie\u2122\ufe0f is launching a billboard campaign in 13 cities!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">No need for rose-tinted glasses, you&#8217;re about to see <\/span><i><span style=\"font-weight: 400;\">La Vie en rose<\/span><\/i><span style=\"font-weight: 400;\">. &#8220;<\/span><i><span style=\"font-weight: 400;\">C&#8217;est La Vie!<\/span><\/i><span style=\"font-weight: 400;\">&#8221; no, you won&#8217;t be referring to a 90s pop hit or the only phrase you remember from GCSE French, you&#8217;ll be seeing us in your local bus stops, underground stations and maybe even on that street corner that you pass on the way to work every day. It&#8217;s official! La Vie\u2122\ufe0f is launching its billboard campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Where can you admire our wonderful all-pink, big pig energy billboards ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, yes, we&#8217;ve already said &#8211; you&#8217;ll see us all over the place! Well, if you live in or around one of these cities, anyway:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paris (and the Ile-De-France region)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lyon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bordeaux<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nice<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lille<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marseille<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aix-En-Provence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grenoble<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nantes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toulon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toulouse<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tourcoing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monaco<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, why are we banging on about our billboards?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some things never change &#8211; we want to share wonderful messages with you while also putting a smile on your face. For us, the most important thing is to be able to bring everyone together around the same table to chat about the environmental challenges that the future holds for us.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We believe that our <\/span><a href=\"https:\/\/www.laviefoods.com\/produits\/\"><span style=\"font-weight: 400;\">vegan lardons<\/span><\/a><span style=\"font-weight: 400;\"> make that possible, so that&#8217;s our favourite starting point for a wonderful tale of togetherness and progress. We love it so much that we&#8217;ve but it on a giant canvas in Clichy. It was no small task! But, you&#8217;ll soon know all about that\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;A Jew, a meat-lover, a Muslim and a vegan are all eating and the same table. And it&#8217;s not a joke. \u00bb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;re actually very serious: That&#8217;s the La Vie\u2122\ufe0fvision.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6257\" src=\"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/03\/VIANDARD-e1646921814197.png\" alt=\"\" width=\"524\" height=\"323\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As for the rest of our billboards, we of course wanted to make you laugh, but also make you want to check us out and join the movement. Plants will make the world go round, making up more and more of our decisions in the coming years (to the delight of pigs around the world and the planet), so join us on this crazy plant-based train! Plus, it&#8217;s shared transport, so super eco-friendly as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;All goodness, no pig&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You read it right. And you&#8217;re definitely going to eat it right.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6251\" src=\"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/03\/SANS-LE-COCHON-500x308.png\" alt=\"\" width=\"500\" height=\"308\" \/><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;You missed the bitcoin bus, don&#8217;t miss these lardons&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Okay, so the return on the investment might not buy you a Lamborghini, but you&#8217;ll get a lot of flavour and make some happy pigs.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6247\" src=\"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/03\/BITCOIN-500x308.png\" alt=\"\" width=\"500\" height=\"308\" \/><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Germany: The vaccine of the future<\/span><\/p>\n<p><span style=\"font-weight: 400;\">America: The car of the future<\/span><\/p>\n<p><span style=\"font-weight: 400;\">France: The bacon of the future&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everyone has their priorities.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6253\" src=\"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/03\/VACCIN-500x308.png\" alt=\"\" width=\"500\" height=\"308\" \/><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Tried nitrite-free bacon? Now try pig-free bacon. \u00bb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Welcome to 2022.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6249\" src=\"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/03\/NITRITE-500x308.png\" alt=\"\" width=\"500\" height=\"308\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So, what do you think? Seen our billboards around town? Take a pic and send us your snaps on <\/span><a href=\"http:\/\/instagram.com\/lavie_foods\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No need for rose-tinted glasses, you&#8217;re about to see La Vie en rose. &#8220;C&#8217;est La Vie!&#8221; no, you won&#8217;t be referring to a 90s pop hit or the only phrase [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6257,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-9255","actualites","type-actualites","status-publish","has-post-thumbnail","hentry","actualites_cat-events-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toute l&#039;actualit\u00e9 des produits vegan La Vie\u2122 Foods<\/title>\n<meta name=\"description\" content=\"La Vie lance une campagne d&#039;affichage toute rose et pleine de love dans 13 villes de France ! Alors, qu&#039;est ce qu&#039;on dit ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laviefoods.com\/en\/news\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toute l&#039;actualit\u00e9 des produits vegan La Vie\u2122 Foods\" \/>\n<meta property=\"og:description\" content=\"La Vie lance une campagne d&#039;affichage toute rose et pleine de love dans 13 villes de France ! Alors, qu&#039;est ce qu&#039;on dit ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.laviefoods.com\/en\/news\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/\" \/>\n<meta property=\"og:site_name\" content=\"La Vie\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-31T07:58:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/03\/VIANDARD-1024x630.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\\\/\",\"url\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\\\/\",\"name\":\"Toute l'actualit\u00e9 des produits vegan La Vie\u2122 Foods\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.laviefoods.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/VIANDARD-e1646921814197.png\",\"datePublished\":\"2022-03-14T04:00:43+00:00\",\"dateModified\":\"2022-08-31T07:58:35+00:00\",\"description\":\"La Vie lance une campagne d'affichage toute rose et pleine de love dans 13 villes de France ! Alors, qu'est ce qu'on dit ?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.laviefoods.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/VIANDARD-e1646921814197.png\",\"contentUrl\":\"https:\\\/\\\/www.laviefoods.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/VIANDARD-e1646921814197.png\",\"width\":5200,\"height\":3200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9s\",\"item\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"La Vie\u2122\ufe0f is launching a billboard campaign in 13 cities!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/\",\"name\":\"La Vie\",\"description\":\"Les lardons sans l&#039;cochon. 100% V\u00e9g\u00e9tal.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Toute l'actualit\u00e9 des produits vegan La Vie\u2122 Foods","description":"La Vie lance une campagne d'affichage toute rose et pleine de love dans 13 villes de France ! Alors, qu'est ce qu'on dit ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.laviefoods.com\/en\/news\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/","og_locale":"en_US","og_type":"article","og_title":"Toute l'actualit\u00e9 des produits vegan La Vie\u2122 Foods","og_description":"La Vie lance une campagne d'affichage toute rose et pleine de love dans 13 villes de France ! Alors, qu'est ce qu'on dit ?","og_url":"https:\/\/www.laviefoods.com\/en\/news\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/","og_site_name":"La Vie","article_modified_time":"2022-08-31T07:58:35+00:00","og_image":[{"width":1024,"height":630,"url":"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/03\/VIANDARD-1024x630.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.laviefoods.com\/en\/news\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/","url":"https:\/\/www.laviefoods.com\/en\/news\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/","name":"Toute l'actualit\u00e9 des produits vegan La Vie\u2122 Foods","isPartOf":{"@id":"https:\/\/www.laviefoods.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.laviefoods.com\/en\/news\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/#primaryimage"},"image":{"@id":"https:\/\/www.laviefoods.com\/en\/news\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/#primaryimage"},"thumbnailUrl":"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/03\/VIANDARD-e1646921814197.png","datePublished":"2022-03-14T04:00:43+00:00","dateModified":"2022-08-31T07:58:35+00:00","description":"La Vie lance une campagne d'affichage toute rose et pleine de love dans 13 villes de France ! Alors, qu'est ce qu'on dit ?","breadcrumb":{"@id":"https:\/\/www.laviefoods.com\/en\/news\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.laviefoods.com\/en\/news\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.laviefoods.com\/en\/news\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/#primaryimage","url":"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/03\/VIANDARD-e1646921814197.png","contentUrl":"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/03\/VIANDARD-e1646921814197.png","width":5200,"height":3200},{"@type":"BreadcrumbList","@id":"https:\/\/www.laviefoods.com\/en\/news\/la-vie%ef%b8%8f-lance-une-campagne-affichage-dans-13-villes-de-france\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.laviefoods.com\/en\/"},{"@type":"ListItem","position":2,"name":"Actualit\u00e9s","item":"https:\/\/www.laviefoods.com\/en\/news\/"},{"@type":"ListItem","position":3,"name":"La Vie\u2122\ufe0f is launching a billboard campaign in 13 cities!"}]},{"@type":"WebSite","@id":"https:\/\/www.laviefoods.com\/en\/#website","url":"https:\/\/www.laviefoods.com\/en\/","name":"La Vie","description":"Les lardons sans l&#039;cochon. 100% V\u00e9g\u00e9tal.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.laviefoods.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/actualites\/9255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/actualites"}],"about":[{"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/types\/actualites"}],"author":[{"embeddable":true,"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/comments?post=9255"}],"version-history":[{"count":0,"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/actualites\/9255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/media\/6257"}],"wp:attachment":[{"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/media?parent=9255"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/tags?post=9255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}