{"id":9252,"date":"2022-06-03T14:32:18","date_gmt":"2022-06-03T12:32:18","guid":{"rendered":"https:\/\/staging.laviefoods.com\/actualites\/bacon-vegan-la-vie%ef%b8%8f-veggie-steakhouse-burger-king\/"},"modified":"2022-08-31T09:58:29","modified_gmt":"2022-08-31T07:58:29","slug":"bacon-vegan-la-vie%ef%b8%8f-veggie-steakhouse-burger-king","status":"publish","type":"actualites","link":"https:\/\/www.laviefoods.com\/en\/news\/bacon-vegan-la-vie%ef%b8%8f-veggie-steakhouse-burger-king\/","title":{"rendered":"La Vie\u2122\ufe0f vegan bacon is the star of the new Veggie Steakhouse from Burger King"},"content":{"rendered":"

La Vie\u2122\ufe0f vegan bacon is the star of the new Veggie Steakhouse from Burger King<\/span><\/h2>\n

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If you follow us on<\/span> Insta<\/span><\/a>, you’ve definitely already heard the news: Our vegan bacon is now featuring in the iconic Veggie Steakhouse from <\/span>Burger King<\/span><\/a>.<\/span><\/p>\n

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So what’s all this hype about La Vie\u2122\ufe0f?<\/span><\/p>\n

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\"Veggie<\/p>\n

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For anyone who missed our scenes outside Burger King HQ, let us recreate it for you: On 5th April, Burger King France revealed a veggie version of what of its iconic burgers, featuring plant-based patties from Le Boucher V\u00e9g\u00e9tarien. A pretty big deal, given that this fast food giant is usually all about the meat! Vegan trotters in the door, now there’s something we like to hear\u2026<\/span><\/p>\n

Amongst these burgers was the Veggie Steakhouse. The principle of the classic Steakhouse involves a delicious bun, a flame-grilled burger, fried onions, a special sauce, salad and bacon. This last ingredient was the cherry on top. The problem? There was NO BACON in the Veggie Steakhouse. In its place? Nothing \ud83d\ude41 We agree, it wasn’t normal and it wasn’t okay.\u00a0<\/span><\/p>\n

So, we were a little late to the party because we only noticed May\u2026 Better late than never though, right? That’s what we think, too (it’s becoming our motto because we are pretty good at being a bit late). So, we starting laying out the subtle hints for Burger King that adding plant-based bacon in the Veggie Steakhouse was an absolute must\u2026 Especially if it was ours, because it’s really, really good (there’s no pretend modesty here at La Vie\u2122\ufe0f – if you’ve got it, flaunt it!).<\/span><\/p>\n

La Vie\u2122\ufe0f got to work\u2026<\/span><\/h2>\n

To start with, they mustn’t have seen our messages or calls, opened our letters or heard us shouting from the bottom of their headquarters\u2026 Or there’s also the fact that they get a lot of offers, all the time.<\/span><\/p>\n

But you can’t put La Vie\u2122\ufe0f in the corner! Just like Dr Ian Malcolm says in Jurassic Park: La Vie\u2122\ufe0f finds a way. And oh boy, did we find one. It started off slowly\u2026 A few tweets, a quirky visual, nothing toooo crazy. Alas, we didn’t quite catch their eye. So, we of course had to take things even further. We tried to hypnotise their Community Manager, but they didn’t have much success in helping us with The Mission (getting in touch with the purchasing department). So, we doubled down on our inventiveness (some may say we just got more annoying) to boost our efforts.\u00a0<\/span><\/p>\n

So, we gave the good folk over at Le Parisien a call, and they kindly passed on a little message from us in their headlines. That certainly got Burger King’s attention (PSA: we do not necessarily recommend trying this to get your gym crush’s attention) – they even shared the post on LinkedIn, they must like brands with gusto. Our trotters were in the door. Okay, the door may have needed to be widened to let our whole team and our 300 kg muse pass through (Vivi, <\/span>here’s her Insta<\/span><\/a> btw).<\/span><\/p>\n

And boom: We parked up outside the Saint-Brice-sous-For\u00eat Burger King (in the 95 district) in our bright pink van and added bacon into customers’ Veggie Steakhouses. They loooved it. We showed the video to Burger King (who were probably starting to see how persistent\u2026 errr, determined we are). Badabing, badaboom, we were able to all sit down for a chat. <\/span><\/p>\n

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Une publication partag\u00e9e par LA VIE\u2122\ufe0f (@lavie_foods)<\/a><\/p>\n<\/div>\n<\/blockquote>\n