{"id":9204,"date":"2022-07-26T07:00:46","date_gmt":"2022-07-26T05:00:46","guid":{"rendered":"https:\/\/staging.laviefoods.com\/actualites\/saga-les-lobbies-cest-pas-la-vie-episode-2\/"},"modified":"2022-08-31T09:58:19","modified_gmt":"2022-08-31T07:58:19","slug":"saga-les-lobbies-cest-pas-la-vie-episode-2","status":"publish","type":"actualites","link":"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-2\/","title":{"rendered":"SAGA: Lobbies: Not lovely and not for La Vie\u2122 \u2013 Episode 2"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Episode 2: Whoever smelt it dealt it\u2026<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8489\" src=\"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/07\/Capture-decran-2022-07-25-a-19.51.31-379x500.png\" alt=\"\" width=\"379\" height=\"500\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The pork lobby was coming after us for &#8220;unfair competition&#8221; as our plant-based lardons perfectly reproduced &#8220;authentic&#8221; pork lardons. Yep, you read that right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best compliment we could ask for, asking us for confirmation of receipt, too! <\/span><span class=\"c-emoji c-emoji__medium c-emoji--inline\" data-qa=\"emoji\" data-sk=\"tooltip_parent\">\u2764\ufe0f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their love letter specified that our plant-based lardons &#8220;reproduce the shape, colour, texture, (\u2026) and taste of pork lardons&#8221;. Managing that with nothing but plants, in France, with no animals involved and no heft additions to the CO2 footprint that goes with animal forming? Guilty as charged! We wouldn&#8217;t have it any other way.\u00a0<\/span>\ud83d\ude01<\/p>\n<p><span style=\"font-weight: 400;\">This attack did catch us out though, and it did bother us, so we got together for a good old brainstorming session to come up with a plan. So, we got to thinking\u2026 They&#8217;re suing us because we look too much like them, but then that must mean\u2026 Oh, wait a minute! \ud83d\udc40<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You bet we went there.<\/span>\u00a0<span class=\"c-emoji c-emoji__medium c-emoji--inline\" data-qa=\"emoji\" data-sk=\"tooltip_parent\">\ud83d\ude0f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you want to join the good, pig-free fight, you can ask the pork lobby to change <\/span><i><span style=\"font-weight: 400;\">their<\/span><\/i><span style=\"font-weight: 400;\"> lardons (which look a little bit too much like our plant-based lardons) by sending them this little letter that we slipped into 260,000 copies of @leparisien and which can be downloaded from our website <\/span><a href=\"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/07\/la-vie-foods-lobby-du-porc-aidez-nous-a-nous-defendre.pdf\"><span style=\"font-weight: 400;\">HERE<\/span><span style=\"font-weight: 400;\">.<\/span><\/a><\/p>\n<p>PS: The porking fees are all yours. We&#8217;ve already given our all, hope you don&#8217;t mind&#8230;\ud83d\udc37<\/p>\n<p>Love, La Vie\u2122 \ud83c\udf08<span class=\"c-emoji c-emoji__medium c-emoji--inline\" data-qa=\"emoji\" data-sk=\"tooltip_parent\">\u2764\ufe0f<\/span><\/p>\n<p>#veggie #plantbased #vegan #bacon #lardons<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode 2: Whoever smelt it dealt it\u2026 The pork lobby was coming after us for &#8220;unfair competition&#8221; as our plant-based lardons perfectly reproduced &#8220;authentic&#8221; pork lardons. Yep, you read that [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8498,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-9204","actualites","type-actualites","status-publish","has-post-thumbnail","hentry","actualites_cat-saga-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SAGA: Les lobbies, c\u2019est pas La Vie \u2013 \u00c9pisode 2<\/title>\n<meta name=\"description\" content=\"Le lobby du porc nous met en demeure au titre de \u201cconcurrence d\u00e9loyale\u201d car nos lardons v\u00e9g\u00e9taux reproduisent parfaitement les \u201cauthentiques\u201d lardons de porc. Si si.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAGA: Les lobbies, c\u2019est pas La Vie \u2013 \u00c9pisode 2\" \/>\n<meta property=\"og:description\" content=\"Le lobby du porc nous met en demeure au titre de \u201cconcurrence d\u00e9loyale\u201d car nos lardons v\u00e9g\u00e9taux reproduisent parfaitement les \u201cauthentiques\u201d lardons de porc. Si si.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-2\/\" \/>\n<meta property=\"og:site_name\" content=\"La Vie\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-31T07:58:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/07\/VF-2607-LINKEDIN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/saga-les-lobbies-cest-pas-la-vie-episode-2\\\/\",\"url\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/saga-les-lobbies-cest-pas-la-vie-episode-2\\\/\",\"name\":\"SAGA: Les lobbies, c\u2019est pas La Vie \u2013 \u00c9pisode 2\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/saga-les-lobbies-cest-pas-la-vie-episode-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/saga-les-lobbies-cest-pas-la-vie-episode-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.laviefoods.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/VF-2607-LINKEDIN.jpg\",\"datePublished\":\"2022-07-26T05:00:46+00:00\",\"dateModified\":\"2022-08-31T07:58:19+00:00\",\"description\":\"Le lobby du porc nous met en demeure au titre de \u201cconcurrence d\u00e9loyale\u201d car nos lardons v\u00e9g\u00e9taux reproduisent parfaitement les \u201cauthentiques\u201d lardons de porc. 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