{"id":9196,"date":"2022-08-01T07:00:32","date_gmt":"2022-08-01T05:00:32","guid":{"rendered":"https:\/\/staging.laviefoods.com\/actualites\/saga-les-lobbies-cest-pas-la-vie-episode-4\/"},"modified":"2022-08-31T09:57:58","modified_gmt":"2022-08-31T07:57:58","slug":"saga-les-lobbies-cest-pas-la-vie-episode-4","status":"publish","type":"actualites","link":"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-4\/","title":{"rendered":"SAGA: Lobbies: Not lovely and not for La Vie\u2122\ufe0f \u2013 Episode 4"},"content":{"rendered":"<div>\n<div><span style=\"font-weight: 400;\">&#8220;LIFE&#8217;S TOO SHORT FOR LOBBIES AND PIG-BASED BACON&#8221;<\/span><\/div>\n<div><\/div>\n<\/div>\n<div>\n<div><span style=\"font-weight: 400;\">Episode 4: Pig-free ethics for the win<\/span><\/div>\n<div><\/div>\n<\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-8814\" src=\"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/07\/Poster-episode-3-GOOD-1-500x500.png\" alt=\"\" width=\"500\" height=\"500\" \/><\/div>\n<div>\n<div><\/div>\n<div><\/div>\n<div>\n<p><span style=\"font-weight: 400;\">Yes, yes, we did receive some lovely messages from our favourite critics: The pork lobby (of course, with lots of formal notices, confirmations of receipt, fraud accusations &#8211; they really know how to make pig-lovers feel special). They pretty much butchered our advertising campaign before the Public Ethics Committee (very lovely people who make sure that brands don&#8217;t just talk a load of rubbish).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what if, behind the pork and intensive farming lobbies, there are just some misunderstood big bad wolves? Look at it like this:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pink poster that says &#8220;All goodness, no pig&#8221;? &#8220;Extremely violent&#8221;. &#8220;Deeply shocking&#8221;.\u00a0<\/span>\ud83d\ude35\u200d\ud83d\udcab<\/p>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n<div>\n<div><span style=\"font-weight: 400;\">A pink poster that says &#8220;Tried nitrite-free bacon? Now try pig-free bacon&#8221;? &#8220;A smear campaign against nitrites&#8221;. <\/span>\ud83d\ude28<\/div>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n<div>\n<div><span style=\"font-weight: 400;\">So, we were summoned and you know what? We went. We even wore a shirt &#8211; with the buttons done up! We listened to the skewer (if we&#8217;re even still allowed to say that) of pork lobby lawyers go on and on and on (and on) about how on-trend nitrites are and how we&#8217;re really being very mean.<\/span> \u2639\ufe0f<\/div>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n<div>\n<div>\n<p><span style=\"font-weight: 400;\">You know what we said? We said it wasn&#8217;t true.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And do you know what? We won.\u00a0<\/span>\ud83e\udd73<\/p>\n<p><a href=\"https:\/\/www.jdp-pub.org\/avis\/77-foods-affichage-plainte-non-fondee\/\"><span style=\"font-weight: 400;\">Read up on the Ethics Committee&#8217;s official opinion here!<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;LIFE&#8217;S TOO SHORT FOR LOBBIES AND PIG-BASED BACON&#8221; Episode 4: Pig-free ethics for the win Yes, yes, we did receive some lovely messages from our favourite critics: The pork lobby [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8814,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-9196","actualites","type-actualites","status-publish","has-post-thumbnail","hentry","actualites_cat-saga-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episode 4: La d\u00e9ontolo-Vie<\/title>\n<meta name=\"description\" content=\"Oui, oui, on a bien re\u00e7u ces doux mots de la part de nos critiques pr\u00e9f\u00e9r\u00e9s: le lobby du porc (bien s\u00fbr, avec mise en demeure, accus\u00e9 de r\u00e9ception, copie aux fraudes tout \u00e7a tout \u00e7a\u2026).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 4: La d\u00e9ontolo-Vie\" \/>\n<meta property=\"og:description\" content=\"Oui, oui, on a bien re\u00e7u ces doux mots de la part de nos critiques pr\u00e9f\u00e9r\u00e9s: le lobby du porc (bien s\u00fbr, avec mise en demeure, accus\u00e9 de r\u00e9ception, copie aux fraudes tout \u00e7a tout \u00e7a\u2026).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-4\/\" \/>\n<meta property=\"og:site_name\" content=\"La Vie\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-31T07:57:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/07\/Poster-episode-3-GOOD-1-1024x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/saga-les-lobbies-cest-pas-la-vie-episode-4\\\/\",\"url\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/saga-les-lobbies-cest-pas-la-vie-episode-4\\\/\",\"name\":\"Episode 4: La d\u00e9ontolo-Vie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/saga-les-lobbies-cest-pas-la-vie-episode-4\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/saga-les-lobbies-cest-pas-la-vie-episode-4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.laviefoods.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Poster-episode-3-GOOD-1.png\",\"datePublished\":\"2022-08-01T05:00:32+00:00\",\"dateModified\":\"2022-08-31T07:57:58+00:00\",\"description\":\"Oui, oui, on a bien re\u00e7u ces doux mots de la part de nos critiques pr\u00e9f\u00e9r\u00e9s: le lobby du porc (bien s\u00fbr, avec mise en demeure, accus\u00e9 de r\u00e9ception, copie aux fraudes tout \u00e7a tout \u00e7a\u2026).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/saga-les-lobbies-cest-pas-la-vie-episode-4\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/saga-les-lobbies-cest-pas-la-vie-episode-4\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/saga-les-lobbies-cest-pas-la-vie-episode-4\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.laviefoods.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Poster-episode-3-GOOD-1.png\",\"contentUrl\":\"https:\\\/\\\/www.laviefoods.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Poster-episode-3-GOOD-1.png\",\"width\":2362,\"height\":2362},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/saga-les-lobbies-cest-pas-la-vie-episode-4\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9s\",\"item\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SAGA: Lobbies: Not lovely and not for La Vie\u2122\ufe0f \u2013 Episode 4\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/\",\"name\":\"La Vie\",\"description\":\"Les lardons sans l&#039;cochon. 100% V\u00e9g\u00e9tal.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.laviefoods.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Episode 4: La d\u00e9ontolo-Vie","description":"Oui, oui, on a bien re\u00e7u ces doux mots de la part de nos critiques pr\u00e9f\u00e9r\u00e9s: le lobby du porc (bien s\u00fbr, avec mise en demeure, accus\u00e9 de r\u00e9ception, copie aux fraudes tout \u00e7a tout \u00e7a\u2026).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-4\/","og_locale":"en_US","og_type":"article","og_title":"Episode 4: La d\u00e9ontolo-Vie","og_description":"Oui, oui, on a bien re\u00e7u ces doux mots de la part de nos critiques pr\u00e9f\u00e9r\u00e9s: le lobby du porc (bien s\u00fbr, avec mise en demeure, accus\u00e9 de r\u00e9ception, copie aux fraudes tout \u00e7a tout \u00e7a\u2026).","og_url":"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-4\/","og_site_name":"La Vie","article_modified_time":"2022-08-31T07:57:58+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/07\/Poster-episode-3-GOOD-1-1024x1024.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-4\/","url":"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-4\/","name":"Episode 4: La d\u00e9ontolo-Vie","isPartOf":{"@id":"https:\/\/www.laviefoods.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-4\/#primaryimage"},"image":{"@id":"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-4\/#primaryimage"},"thumbnailUrl":"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/07\/Poster-episode-3-GOOD-1.png","datePublished":"2022-08-01T05:00:32+00:00","dateModified":"2022-08-31T07:57:58+00:00","description":"Oui, oui, on a bien re\u00e7u ces doux mots de la part de nos critiques pr\u00e9f\u00e9r\u00e9s: le lobby du porc (bien s\u00fbr, avec mise en demeure, accus\u00e9 de r\u00e9ception, copie aux fraudes tout \u00e7a tout \u00e7a\u2026).","breadcrumb":{"@id":"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-4\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-4\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-4\/#primaryimage","url":"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/07\/Poster-episode-3-GOOD-1.png","contentUrl":"https:\/\/www.laviefoods.com\/wp-content\/uploads\/2022\/07\/Poster-episode-3-GOOD-1.png","width":2362,"height":2362},{"@type":"BreadcrumbList","@id":"https:\/\/www.laviefoods.com\/en\/news\/saga-les-lobbies-cest-pas-la-vie-episode-4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.laviefoods.com\/en\/"},{"@type":"ListItem","position":2,"name":"Actualit\u00e9s","item":"https:\/\/www.laviefoods.com\/en\/news\/"},{"@type":"ListItem","position":3,"name":"SAGA: Lobbies: Not lovely and not for La Vie\u2122\ufe0f \u2013 Episode 4"}]},{"@type":"WebSite","@id":"https:\/\/www.laviefoods.com\/en\/#website","url":"https:\/\/www.laviefoods.com\/en\/","name":"La Vie","description":"Les lardons sans l&#039;cochon. 100% V\u00e9g\u00e9tal.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.laviefoods.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/actualites\/9196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/actualites"}],"about":[{"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/types\/actualites"}],"author":[{"embeddable":true,"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/comments?post=9196"}],"version-history":[{"count":0,"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/actualites\/9196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/media\/8814"}],"wp:attachment":[{"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/media?parent=9196"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.laviefoods.com\/en\/wp-json\/wp\/v2\/tags?post=9196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}