Yes, it is. We’re not usually ones to point the finger, but intensive cattle farming is where most of the damage comes from. Around 90% of the soya used in the EU feeds pigs, chickens, cows and our other farmyard friends, which are then used for meat and milk*, according to a report from Greenpeace. That means that we’re all consuming a lot of soya, but indirectly and without even realising, as it’s not clearly written in the lists of ingredients for ham and beefburgers, etc.

With our products, not only do we leave the lovely little (or big – we love them all!) animals out of the meat production process, we also make sure the soya we use is more responsible and of better quality. CQFD.